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Creative philosophy

Ola Olowu builds brands, films, and ideas that last.
20+ years. Three agencies. One standard.

Lagos, Nigeria · Worldwide Founder & Creative Director Available for new projects
Recognised at

D&AD · LAIF · African Cristals

NTA+ brand identity by Newcolony
Featured Case Study NTA+ Rebrand ↗

Creative as balance between vision and impact.

Senior Creative Leader & Entrepreneur.
Founder of three agencies.

About

Ola Olowu is a Senior Creative Leader and Entrepreneur with over 20 years across advertising, video production, and brand identity. He founded three agencies and his work has been recognised internationally.

Observe

Understanding the brand, the context, and how things actually work before any creative decision is made.

Reduce

Remove noise. Keep only what creates real value. Clarity is the discipline.

Execute

Deliver with precision across film, identity, and advertising, at the highest level.

Three agencies.
One creative vision.

Each agency was built around a distinct discipline. Together they form a complete creative infrastructure.

The Republic

Full-Service Advertising Agency

Strategy, creative, and execution for brands that want more than advertising. Headquartered in Ikoyi, Lagos.

therepublic.agency ↗
AdvertisingStrategyCreative

Contagious
Collective

Video Production

High-quality video production built on craft. Films, campaigns, and content made with intent and precision.

FilmProductionDirection

Newcolony

Branding & Design

Identity development and art direction for brands that need a point of view, not just a logo.

BrandingIdentityArt Direction
Selected work

Overview

Hover a project to see details.

View portfolio ↗
2024Identity & Platform

NTA+
Rebrand

2024Advertising

D&AD
Campaign

2023Identity

Brand Identity
& Art Direction

2022Film

Award-Winning
Brand Film

2021Advertising

Pan-African
Campaign

2020Identity

Corporate
Identity System

D&AD

Design & Art Direction

LAIF

Lagos Advertising & Ideas Festival

African Cristals

Pan-African Creative Excellence

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conversation.

LinkedIn ↗ The Republic ↗ Portfolio ↗

Lagos, Nigeria · Worldwide