Rebranding Nigeria's national broadcaster
for a streaming-first generation.
Audiences are no longer sitting in front of TV screens. They watch on phones, tablets, and laptops, on demand and on their own terms. Nigeria lacked a dedicated national streaming platform able to centralise contemporary and archival Nigerian content while competing with global players in quality and accessibility.
NTA has the history, archives, credibility, and reach to define this space. The brief: transform Nigeria's national broadcaster from legacy media into a future-facing, streaming-first, multi-platform service for a global Nigerian audience.
The NTA+ logo modernises a legacy identity for a digital-first world: sleek, geometric, and glowing orange, communicating energy, relevance, and reach. The custom "A" emphasises progress. The "+" promises more content, more access, and evolution beyond traditional broadcasting.
The mark is responsive across mediums: scalable for app icons, adaptable for screen intros, and clean for watermarking.
The platform streams live national and regional feeds alongside on-demand drama, comedy, news, and documentaries, with exclusive youth-led originals and a restored, digitally mastered NTA archive.
Search and discovery is voice-enabled, with smart filters and local-language tags in Yorùbá, Igbo, and Hausa, built for intuitive browsing across mobile and TV.
"This isn't a revolution. It's an evolution of what was always possible."
The NTA+ design ethos
Studio-lit, richly contrasted compositions inspired by high-end streaming key art. Rich blacks, soft glows, and directional light. Subjects confident and composed, framed with the precision of a film still.
